How Customer Advocacy is Evolving in B2B Marketing

from B2B Nation · host B2B Nation

In this episode of B2B Nation, we talk to Michael Sciano, Sr. Customer Marketing Manager at Airship, about how customer marketing is evolving from formulaic PDF case studies to a customer advocacy strategy that creates fans and eventually a community around your product.

Episode metadata supplied by the publisher feed · Published Mar 29, 2022

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How Customer Advocacy is Evolving in B2B Marketing

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This episode was published on March 29, 2022.

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