How Customer Collaboration Informs B2B Marketing

Featuring manufacturing marketing veteran Ahsan Javed

Episode 91 of the The Kula Ring podcast, hosted by Kula Partners, titled "How Customer Collaboration Informs B2B Marketing" was published on July 7, 2020 and runs 38 minutes.

July 7, 2020 ·38m · The Kula Ring

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Summary

Digital marketing enables manufacturers to fine-tune their tactics down to their best-fit accounts, but it can also create a false expectation that each marketing engagement can provide a guaranteed ROI. In this episode of The Kula Ring, Ahsan Javed, manufacturing marketer veteran, talks about his customer collaboration framework and how his background in engineering and marketing guides his iterative approach to co-creating products and solutions.

Episode Description

Digital marketing enables manufacturers to fine-tune their tactics down to their best-fit accounts, but it can also create a false expectation that each marketing engagement can provide a guaranteed ROI. In this episode of The Kula Ring, Ahsan Javed, manufacturing marketer veteran, talks about his customer collaboration framework and how his background in engineering and marketing guides his iterative approach to co-creating products and solutions.

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