How Customer Feedback Shapes Your Product and GTM Strategy with Janina Moza #246

Janina is the CMO of Flipsnack, where she leads marketing across product marketing, go-to-market strategy, content, sales enablement, and growth. She specializes in building scalable marketing systems that connect customer insights with business outcomes, ensuring marketing serves as a true growth driver rather than simply a support function.With a strong focus on clarity and execution, Janina helps align marketing, sales, and product teams around clear positioning, messaging, and customer value. Her work sits at the intersection of strategy and execution, translating how customers actually use products into effective go-to-market plans, stronger team alignment, and sustainable growth.In this episode we cover:00:00 - Intro01:40 - From Flipbooks to a Full Content Platform03:45 - Finding the Right ICP07:18 - When Customer Feedback Changes Positioning10:25 - When Customer Requests Shape Your Product Roadmap11:49 - Roadmap Decisions vs Messaging Decisions14:09 - Winning Channels and Failed Experiments17:30 - Prioritizing GTM Across Multiple Markets21:30 - Janina's Favorite Activity To Get Into a Flow State21:58 - Janina's Piece Of Advice For Her Younger Self22:58 - Janina's Biggest Challenges at Flipsnack24:14 - Instrumental Resources For Janina's Success27:12 - What Does Success Mean for Janina Today28:06 - Get In Touch With JaninaGet In Touch With Janina:Janina's LinkedInFlipsnack WebsiteMentions:April DunfordEmily KramerKieran FlanaganBooks:Influence: The Psychology of Persuasion by Robert B. CialdiniTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company