How Customer Journey Maps Miss the B2B Buying Committee Handoff

Episode 70 of Customer Journey with Fexingo. Lucas and Luna dig into a blind spot that trips up even sophisticated B2B marketers: the moment a single prospect escalates a purchase conversation to their internal buying committee. Most journey maps are built around individual decision-making, but B2B purchases often involve 6 to 10 stakeholders who enter at different phases. Lucas unpacks a case from a mid-market SaaS company that lost 40% of its sales-qualified leads when the demo request went from one champion to a procurement committee. They discuss why journey maps need a 'committee node' — a branching point where the map accounts for multiple simultaneous paths — and how one firm redesigned its content sequence to help champions sell internally. No clickbait, just a specific tactical fix for a hidden revenue leak. #CustomerJourney #B2BMarketing #BuyingCommittee #SalesQualifiedLeads #Marketing #FexingoBusiness #BusinessPodcast #SaaS #Procurement #ContentStrategy #RevenueLeak #JourneyMapping #StakeholderAlignment #ChampionSelling #InternalSales #B2B #Podcast #Touchpoints Keep every episode free: buymeacoffee.com/fexingo