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How Customer Journey Maps Miss the Mobile App Deep Link Gap episode artwork

EPISODE · Jun 23, 2026 · 9 MIN

How Customer Journey Maps Miss the Mobile App Deep Link Gap

from Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing · host Fexingo

Episode 68 of Customer Journey with Fexingo explores a blind spot many marketers overlook: the mobile app deep link gap. When a user clicks a link on their phone and lands on a generic app homepage instead of the exact product they expected, the journey breaks. Lucas and Luna walk through a real example from a mid-size e-commerce retailer that saw a 15% drop in conversion after launching their app, traced it to missing deep links, and fixed it with a phased implementation. They also discuss how deep links interact with referral sources, push notification triggers, and attribution models. If you have a mobile app and a customer journey map, this episode shows you where the two may not align. #CustomerJourney #MobileApp #DeepLink #Marketing #UX #ConversionOptimization #MobileMarketing #Attribution #PushNotifications #Ecommerce #ReferralTraffic #AppRetention #CustomerExperience #FexingoBusiness #BusinessPodcast #MarketingStrategy #MobileUX #DeepLinking Keep every episode free: buymeacoffee.com/fexingo

Episode metadata supplied by the publisher feed · Published Jun 23, 2026

What this episode covers

Episode 68 of Customer Journey with Fexingo explores a blind spot many marketers overlook: the mobile app deep link gap. When a user clicks a link on their phone and lands on a generic app homepage instead of the exact product they expected, the journey breaks. Lucas and Luna walk through a real example from a mid-size e-commerce retailer that saw a 15% drop in conversion after launching their app, traced it to missing deep links, and fixed it with a phased implementation. They also discuss how deep links interact with referral sources, push notification triggers, and attribution models. If you have a mobile app and a customer journey map, this episode shows you where the two may not align. #CustomerJourney #MobileApp #DeepLink #Marketing #UX #ConversionOptimization #MobileMarketing #Attribution #PushNotifications #Ecommerce #ReferralTraffic #AppRetention #CustomerExperience #FexingoBusiness #BusinessPodcast #MarketingStrategy #MobileUX #DeepLinking Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing?

This episode is 9 minutes long.

When was this Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing episode published?

This episode was published on June 23, 2026.

What is this episode about?

Episode 68 of Customer Journey with Fexingo explores a blind spot many marketers overlook: the mobile app deep link gap. When a user clicks a link on their phone and lands on a generic app homepage instead of the exact product they expected, the...

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