How Customer Journey Maps Miss the Product-Led Growth Funnel

Episode 47 of Customer Journey with Fexingo dives into a blind spot many maps share: the product-led growth funnel. Lucas and Luna explore how a PLG model flips the traditional journey by putting the product itself as the main acquisition channel. Using the example of a fictional SaaS company, CloudBoard, they show how standard journey maps overlook trial-to-paid conversion, in-product feature adoption, and the viral loop. Listeners learn one concrete fix: adding a 'product experience' layer to their journey map that tracks in-app behaviors like time-to-value and feature stickiness. The episode also touches on why this matters for B2B marketers in mid-2026 — as more buyers demand self-serve evaluation before talking to sales. #ProductLedGrowth #PLG #CustomerJourneyMap #SaaSMarketing #B2BMarketing #Marketing #FexingoBusiness #BusinessPodcast #CustomerExperience #ConversionFunnel #ProductExperience #TimeToValue #FeatureAdoption #ViralLoop #TrialConversion #SelfServe #CloudBoard #JourneyMapping Keep every episode free: buymeacoffee.com/fexingo