How Customer Journey Maps Miss the Retention Email Sequence episode artwork

EPISODE · Jun 23, 2026 · 9 MIN

How Customer Journey Maps Miss the Retention Email Sequence

from Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing · host Fexingo

In this episode of Customer Journey with Fexingo, Lucas and Luna explore a blind spot many marketers overlook: the retention email sequence after a subscription cancellation. They dissect a case study from a direct-to-consumer apparel brand that saw a 22 percent re-activation rate by redesigning its post-cancellation email flow. The conversation covers timing, personalization, and how to map the 'offboarding' touchpoint without sounding desperate. Listeners will learn one concrete tweak to test in their own email workflows. #CustomerJourney #Marketing #EmailMarketing #Retention #Churn #Subscription #DTC #DirectToConsumer #PostPurchase #ReActivation #EmailSequence #Touchpoints #Mapping #Offboarding #FexingoBusiness #BusinessPodcast #MarketingPodcast #CustomerExperience Keep every episode free: buymeacoffee.com/fexingo

Episode metadata supplied by the publisher feed · Published Jun 23, 2026

In this episode of Customer Journey with Fexingo, Lucas and Luna explore a blind spot many marketers overlook: the retention email sequence after a subscription cancellation. They dissect a case study from a direct-to-consumer apparel brand that saw a 22 percent re-activation rate by redesigning its post-cancellation email flow. The conversation covers timing, personalization, and how to map the 'offboarding' touchpoint without sounding desperate. Listeners will learn one concrete tweak to test in their own email workflows. #CustomerJourney #Marketing #EmailMarketing #Retention #Churn #Subscription #DTC #DirectToConsumer #PostPurchase #ReActivation #EmailSequence #Touchpoints #Mapping #Offboarding #FexingoBusiness #BusinessPodcast #MarketingPodcast #CustomerExperience Keep every episode free: buymeacoffee.com/fexingo

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This episode is 9 minutes long.

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This episode was published on June 23, 2026.

What is this episode about?

In this episode of Customer Journey with Fexingo, Lucas and Luna explore a blind spot many marketers overlook: the retention email sequence after a subscription cancellation. They dissect a case study from a direct-to-consumer apparel brand that saw...

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