EPISODE · Jun 23, 2026 · 9 MIN
How Customer Journey Maps Miss the Retention Email Sequence
from Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing · host Fexingo
In this episode of Customer Journey with Fexingo, Lucas and Luna explore a blind spot many marketers overlook: the retention email sequence after a subscription cancellation. They dissect a case study from a direct-to-consumer apparel brand that saw a 22 percent re-activation rate by redesigning its post-cancellation email flow. The conversation covers timing, personalization, and how to map the 'offboarding' touchpoint without sounding desperate. Listeners will learn one concrete tweak to test in their own email workflows. #CustomerJourney #Marketing #EmailMarketing #Retention #Churn #Subscription #DTC #DirectToConsumer #PostPurchase #ReActivation #EmailSequence #Touchpoints #Mapping #Offboarding #FexingoBusiness #BusinessPodcast #MarketingPodcast #CustomerExperience Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
In this episode of Customer Journey with Fexingo, Lucas and Luna explore a blind spot many marketers overlook: the retention email sequence after a subscription cancellation. They dissect a case study from a direct-to-consumer apparel brand that saw a 22 percent re-activation rate by redesigning its post-cancellation email flow. The conversation covers timing, personalization, and how to map the 'offboarding' touchpoint without sounding desperate. Listeners will learn one concrete tweak to test in their own email workflows. #CustomerJourney #Marketing #EmailMarketing #Retention #Churn #Subscription #DTC #DirectToConsumer #PostPurchase #ReActivation #EmailSequence #Touchpoints #Mapping #Offboarding #FexingoBusiness #BusinessPodcast #MarketingPodcast #CustomerExperience Keep every episode free: buymeacoffee.com/fexingo
NOW PLAYING
How Customer Journey Maps Miss the Retention Email Sequence
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m