How Customers Really Find an Insurance Agent

from IA Forward · host Shane Tatum and Tonya Lied

Everyone knows how to find Flo, the Geico Gecko, or Jake from State Farm. But how do customers actually find an independent insurance agent?One of the biggest challenges (and greatest opportunities) for independent agencies is visibility. We discuss online reviews, referrals, community involvement, referrals, social media, authentic relationship-building, and the real ways customers discover and choose independent agents.T If you've ever wondered why some agencies seem to attract customers effortlessly while others struggle to get noticed, this episode offers practical ideas you can implement right away.Learn more at IntegraPartnerNetwork.com.

Episode metadata supplied by the publisher feed · Published Jun 9, 2026

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How Customers Really Find an Insurance Agent

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