How Cyber Marketing Teams Can Better Understand and Connect to Buyers

What this episode covers

This week Jeanette Belashov, of Anvilogic [https://www.anvilogic.com/], joins the show to talk about smarter and more authentic cybersecurity marketing. George K and George A talk to Jeanette about: * Why the lead gen MQL mindset is total BS and hurts both your strategy AND your buyers * Using selling signals instead of vanity metrics to actually help your sales team connect with the right accounts at the right time about the right use case * Why marketers MUST get their hands dirty with the product and spend time understanding the day-to-day challenges of practitioners * Creating hybrid attribution frameworks that actually make sense for today's complex buyer journeys Jeanette drops some serious science about how successful cybersecurity marketers need to immerse themselves in the community - from Reddit threads to conference conversations - to truly understand what matters to security teams. As the CISO said: "This has to be one of the most value-filled episodes I've ever been a part of... You could probably do an entire course based on the themes and ideas she brought up." Check out the full episode wherever you listen to podcasts!