How D2C Brands Can Win Diwali Shoppers in India | Ft. Bindu Sharma & Hans Vivek

Diwali is around the corner, and are your campaigns ready? In this episode of the Digital Shelf Insider Podcast, Shreshta Joy chats with Bindu Sharma, Founder, and Hans Vivek, Co-Founder at World One Consulting, about how brands in India can grab festive shoppers’ attention and drive real sales.They dive into the proven strategies D2C brands can use to convert festive shoppers, why bundle deals and urgency triggers work like magic, and how quick commerce is changing the game. Plus, get insights on how consumer behavior shifts during the festive season so you can plan smarter, not just earlier.If you’re running a D2C brand or e-commerce strategy, this episode is packed with practical tips to make your Diwali campaigns convert. Don’t miss it!Bindu Sharma has joined us before in episode 17 of the Digital Shelf Insider, diving deep into fashion, Indie brands, the evolution of retail in India, and the rise of quick commerce.