How Dabur Evaluates Startups: Team, Execution & Market Over Hype

How do you truly evaluate a startup—when all you have is an idea and a piece of paper?In this insightful segment from Angie’s India Show, Aditya Chand Burman, Non-Executive Director at Dabur India, breaks down how he looks at startups, acquisitions, and brands—both within FMCG and beyond.He explains why early-stage startups cannot be judged on numbers alone, and why the team behind the idea matters more than the valuation on paper. Market size, product quality, and relevance are critical—but execution capability is what separates promise from performance.Aditya also shares how Dabur evaluates established brands differently, citing Badshah Masala as an example of a brand with deep cultural recall and global relevance—because food, flavour, and masala transcend borders.This conversation offers a rare look into how legacy businesses think about innovation, trust, and long-term value—far beyond startup hype cycles.Instagram: instagram.com/theworldofanjalekakriplaniFacebook: www.facebook.com/profile.php?id=61572895610850X (Twitter): x.com/ANGIESINDIASHOWLinkedIn: linkedin.com/company/anjaleka-angie-kripalani/postsSpotify: open.spotify.com/show/4n1hugp8Qx2Q71ul2juPQ2YouTube: youtube.com/channel/UCbeW_Z0kT5LHbZKnFXQz9gQ🎙️ Hosted by **Anjaleka (Angie) Kripalani**🎧 Watch the full episode now on YouTube | Follow **@angiesindiashow** for more inspiring conversations with India’s business visionaries.⚖ Disclaimer:This video represents the opinions of Anjaleka (Angie) Kripalani and her guest. The content reflects their personal views and experiences and is not intended to harm, defame, or misrepresent any individual, organization, or entity.© Copyright Notice:All rights of production are reserved by Anjaleka (Angie) Kripalani. Reproduction, reuse, or redistribution of this content is strictly prohibited unless expressly authorized by the creator#AngiesIndiaShow #AdityaChandBurman #DaburIndia #StartupIndia #BusinessLeadership#StartupEvaluation #FMCGIndia #EntrepreneurshipIndia #InvestorInsights#BrandBuilding #ExecutionMatters #IndianBusiness #IndiaRising