How Data and Identity Are Transforming Automotive Advertising

Automotive-specific media buying strategies are reshaping how agencies drive performance and retain dealer clients. On this episode of Driving Solutions, fullthrottle.ai Co-Founder Amol Waishampayan explains why agencies are moving beyond general-purpose demand-side platforms in favor of solutions built specifically for automotive retail.Waishampayan highlights the limitations of broad DSPs and how industry-specific platforms address the complexities of dealership operations, including inventory dynamics, service marketing, and tiered distribution. He also explores how household-level identity, deeper integrations, and outcome-based measurement are helping agencies improve targeting, reduce wasted spend, and demonstrate clear ROI tied to vehicle sales and service performance.Key discussion points: Why general-purpose DSPs fall short in automotive retail  How automotive-specific platforms improve targeting and localization  The role of household-level identity in reaching in-market buyers  Connecting ad spend directly to vehicle sales and service outcomes  How DMS integration enables more precise, data-driven campaigns  Why agencies must shift focus from activity metrics to business results Driving Solutions is the go-to podcast for dealership professionals who want to stay sharp, informed, and ahead of the curve. Hosted by Jim Fitzpatrick and powered by CBT News, each episode brings you real strategies, smart tools, and expert insights to help you run a more profitable operation.Subscribe on your favorite podcast platform and visit CBTNews.com for more.