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How Data and Research Can Transform the Events Industry | Londi Khumalo episode artwork

EPISODE · Aug 20, 2025 · 58 MIN

How Data and Research Can Transform the Events Industry | Londi Khumalo

from Africa Event Connect · host Projeni Pather

In this episode of Africa Event Connect, Projeni Pather sits down with Londi Khumalo, Chief Business Development Officer at Niche Partners, to unpack why the MICE industry in Africa still leans heavily on intuition over research. Londi shares her journey from curiosity-driven beginnings to becoming a passionate advocate for strategic research, highlighting how data transforms decision-making, competitiveness, and growth. Together, they explore Africa’s evolving MICE landscape, the role of government master plans, the rising need for private sector differentiation, and insights from Londi’s 2025 Africa Perspectives Report. The conversation underscores why research is not a luxury but a necessity. YouTube · Spotify · Apple Podcasts

Episode metadata supplied by the publisher feed · Published Aug 20, 2025

What this episode covers

In this episode of Africa Event Connect, Projeni Pather sits down with Londi Khumalo, Chief Business Development Officer at Niche Partners, to unpack why the MICE industry in Africa still leans heavily on intuition over research. Londi shares her journey from curiosity-driven beginnings to becoming a passionate advocate for strategic research, highlighting how data transforms decision-making, competitiveness, and growth. Together, they explore Africa’s evolving MICE landscape, the role of government master plans, the rising need for private sector differentiation, and insights from Londi’s 2025 Africa Perspectives Report. The conversation underscores why research is not a luxury but a necessity.

PodParley-generated summary based on available episode metadata and transcript content.

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How Data and Research Can Transform the Events Industry | Londi Khumalo

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Frequently Asked Questions

How long is this episode of Africa Event Connect?

This episode is 58 minutes long.

When was this Africa Event Connect episode published?

This episode was published on August 20, 2025.

What is this episode about?

In this episode of Africa Event Connect, Projeni Pather sits down with Londi Khumalo, Chief Business Development Officer at Niche Partners, to unpack why the MICE industry in Africa still leans heavily on intuition over research. Londi shares her...

Can I download this Africa Event Connect episode?

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