How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage

The AEC industry is becoming more and more reliant on technology. From project tracking to timekeeping to accounting, everything is going digital. Cloud-based technology allows firms to stay up-to-date and on track, anywhere in the world.  On this episode of AEC Marketing for Principals podcast, host Katie Cash is joined by Lindsay Diven, a full-time consultant with Full Sail Partners and a Deltek CRM expert, to discuss how utilizing technology in a strategic way can give firms a competitive advantage. Lindsay also discusses her project Marketers Take Flight, an online resource for marketing professionals new to the AEC industry.  What You Will Learn:How CRM can track DataWhy this gives firms an advantageWhy sales and marketing need to work togetherThe revenue impact of a successful CRM integration Resources for new marketing professionals Additional Resources:https://www.fullsailpartners.com/ https://www.marketerstakeflight.com/