How DATA Can Help Empower Players Beyond the Game | Fiona Green | Beyond Football Podcast EP 22

In this episode, we delved into the fascinating world of football beyond the field, exploring the evolving landscape of data usage in the industry. The conversation began with a discussion on the concept of "big data" in football, highlighting the importance of understanding and leveraging data for player negotiations and commercial opportunities. The host shared insights on the evolution of data usage in football, citing examples of companies like Two Circles that have revolutionized the way clubs interact with their fans and utilize data for strategic decision-making. The conversation also touched on the ownership of performance data and the potential for players to negotiate for a share of data revenue. The host then shifted the focus to the personal experiences of the guests, two footballers from Maidenhead United, who shared their perspectives on the challenges and opportunities in the industry. They discussed the stigma surrounding footballers pursuing interests beyond the sport and the importance of diversifying their identities and leveraging their personal brands. The conversation took an unexpected turn as the host shared a humorous anecdote about a blind date with former football manager Russell Slade, adding a light-hearted touch to the discussion. The episode concluded with a deep dive into the power dynamics of data ownership in football, emphasizing the need for players to take control of their data and brand to maximize their commercial potential. Overall, the episode provided valuable insights into the intersection of football, data, and personal branding, shedding light on the complexities and opportunities in the modern football industry. Join this channel to get access to perks: https://www.youtube.com/channel/UCZ-nwR5edMODelU3OsaVTNA/join ⬇️ REMEMBER TO LIKE & SUBSCRIBE TO US ON SPOTIFY HERE ⬇️ https://podcasters.spotify.com/pod/show/beyondfootball/subscribe REMEMBER TO LIKE & SUBSCRIBE! FOLLOW MY SOCIALS: Instagram // https://www.instagram.com/daniel.jinadu/?hl=en Twitter // https://twitter.com/danieljinadu1 TikTok // https://vm.tiktok.com/ZS3d6QXF/ #BeyondFootball Learn more about your ad choices. Visit podcastchoices.com/adchoices