How Data Can Help You Grow Your Business

Data can tell you who your customers are, what they’re searching for and what to test next – if you know what to look for.In this Small Business Byte on This Is Small Business, host Andrea Marquez explores how founders can use data to make smarter business decisions. You’ll hear from Alejandro Lopez, founder of Toma Beverage Company, on using customer demographics and purchasing patterns to shape marketing and product development; Katie Diasti, founder of Viv, on using keyword research and online sales data to guide new products, bundles and retail expansion; and April Wachtel, founder of Cheeky Cocktails, on testing whether faster delivery could increase sales.Their stories show how one useful pattern can lead to better products, marketing and customer experiences.What could your business data help you do next? Share it with us in a Spotify or YouTube comment, or leave us a review on Apple Podcasts. Sources:If you want to know more about Toma Beverage Company, listen to Alejandro Lopez’s story here: https://link.cohostpodcasting.com/8e217b7f-8570-4d6f-8aa9-d215dac74295?d=e5yds1dHS&v=4512 If you want to know more about Viv, listen to Katie Diasti’s story here: https://link.cohostpodcasting.com/c9324772-0b7c-4f8b-b278-d243b3114835?d=eJdUE-_b7&v=7365 If you want to know more about Cheeky Cocktails, listen to April Wachtel’s story here: https://link.cohostpodcasting.com/87d3ea85-42e1-4c8e-a727-c21909fd5098?d=ePH7rs1r3&v=5060