How data, design, and dopamine are reshaping sports betting | Jessica Speigel

Jessica Speigel, VP of Product Design at Fanatics, joins Devin to talk about gamifying the fan experience, the downside of chasing parity features, and designing to maximize joy. Plus, Jessica explains why a futuristic idea from the ‘80s, called the “Knowledge Navigator,” still sticks with her today. Jessica previously led the design of innovative digital experiences at HBO and Amazon.[02:12] Jessica’s First Impression of Sports Betting[06:39] Betting on More Than Just Sports[09:30] The Case for Responsible Gaming[13:58] Chasing Parity[14:55] How AR will Change the Game[19:41] Don’t Underestimate Customers[22:25] Speed Round[23:30] Gamification and InnovationLinksTeagueDevin Liddell on LinkedInJessica Speigel on LinkedIn About the Host: Futurist Devin LiddellDevin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company. Get in Touch Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at [email protected]