How Data-Driven Decisions Will Transform Your Patient Communication feat. Jason Tuschman

Jason Tuschman joins That's Derm Good! to discuss his 15+ year journey with Red Spot Interactive, how the company has evolved from a call center, and why Red Spot wants to improve medical practices. Medical offices are diverse because office managers, staff, and budgets are diverse, but you can improve patient care by embracing and integrating technology into your dermatology practice. DISCLAIMER: This podcast is for informational purposes only and should not be considered medical or health advice. This podcast does not substitute medical treatment. Always consult a doctor or dermatologist regarding medical advice, diagnoses, or treatment.Jason explains how Red Spot Interactive has pivoted and changed since its founding. As the president and co-founder of the organization, Jason explains that in 2008, the company had to adjust to the financial collapse, which encouraged them to look at how to impact and assist medical practices, particularly in managing inbound inquiries from patients. This pivot created a manual call center, eventually becoming a tech-enabled service utilizing a customer relationship management (CRM) platform. Medical offices use CRMs with a technology-based process or a hand-written list of call response times, appointment scheduling rates, and patient retention metrics. Red Spot found a way to streamline the activities already being completed. Red Spot empowers healthcare providers to enhance operational efficiency and improve patient outcomes by integrating various communication channels and providing actionable data insights. This level of personalization is crucial in today's digital healthcare landscape, where patients expect tailored experiences.Red Spot allows dermatologists to gain valuable insights into their marketing channels, referring providers, and overall performance. This data-driven approach empowers practices to make informed decisions about where to allocate resources for maximum impact.This episode is produced by Skip The Boring Stuff, a podcast strategy company for business owners.