How data-driven personalization transforms loyalty programs with Snowflake's Whitnee Hawthorne

from In Phocus · host PhocusWire

Founded in 2012, Snowflake is a cloud-based data storage company that works across a variety of verticals including travel and hospitality. In September 2024 the company launched its “AI Data Cloud for Travel and Hospitality” to address industry needs such as dynamic pricing and sustainability tracking, reputation management and performance advertising. Whitnee Hawthorne, global head of travel and hospitality at, Snowflake, talks to Charlotte Lamp-Davies, founder of A Bright Approach, in the PhocusWire Studio.All episodes: https://www.phocuswire.com/in-phocusSee omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Apr 30, 2025

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Loyalty programs are now leveraging data to make personalized offers based on intent and context.

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How data-driven personalization transforms loyalty programs with Snowflake's Whitnee Hawthorne

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