How Data Drives Better Marketing Outcomes with Bill Balderaz of Futurety

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Bill Balderaz, President and Founder of Futurety. They dive into the crucial role data plays in modern marketing strategies. Bill shares his journey from working in venture-backed startups to founding Futurety, a firm dedicated to transforming massive datasets into actionable customer profiles. Bill and Tim discuss the challenges organizations face in data management and utilization. Bill highlights the importance of leveraging first-party data, especially in a cookieless world, to create personalized customer experiences. He emphasizes the need for market validation and proper timing when launching new ventures, sharing his own experiences of successes and failures in the industry. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.