How Data Marketing Is Reshaping Omni-Channel Marketing

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Apr 24, 2024

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Jason Lyman, CMO at Customer.io, discusses how data is reshaping omnichannel marketing.

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How Data Marketing Is Reshaping Omni-Channel Marketing

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This episode was published on April 24, 2024.

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