How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)

In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.  Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.  Topics discussed in this episode: Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend What specific data points Meta wants from advertisers for optimal campaign performance How server-side tracking solves modern data collection challenges for Shopify stores What custom conversion tracking strategies boost performance for different product lines Why separating purchase events matters more than parameter optimization in Meta How offline conversions and retail store data can enhance Meta advertising performance What AI-powered creative testing capabilities are coming to Meta's platform in 2025 Links & Resources Website: https://www.getelevar.com/ Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar LinkedIn: https://www.linkedin.com/company/getelevar X/Twitter: https://x.com/getelevar Get access to more free resources by visiting the show notes athttps://t.ly/wTibu   I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/