How Data Product Marketplaces Are Changing Enterprise Procurement

Episode 33 of The Data Business Podcast explores how enterprise data teams are shifting from custom one-off integrations to buying and selling data products through internal and external marketplaces. Lucas and Luna examine Snowflake's Marketplace, which now hosts over 2,000 third-party data listings and processes millions in monthly transactions, and compare it to AWS Data Exchange. They discuss why procurement teams are treating data like SaaS subscriptions, how data valuation is influencing contract terms, and what this means for data engineering roadmaps in 2026. The hosts also touch on the rise of data product managers and the tension between governance and speed. This episode is grounded in real examples and avoids hype — perfect for data leaders evaluating marketplace strategies. #DataMarketplaces #DataProducts #Snowflake #AWSDataExchange #EnterpriseData #DataProcurement #DataEngineering #BusinessPodcast #FexingoBusiness #DataBusiness #DataValuation #DataGovernance #ProductMarketplace #SaaS #DataStrategy #Analytics #TechProcurement #DataInfrastructure Keep every episode free: buymeacoffee.com/fexingo