How Data Sharing Creates Value for Customers

What if data your customers have on your product or service could enhance the customer experience, but you don’t have access to that data? In the first episode of the Inspiring the Next Game podcast, Sherry Sanger, Chief Marketing Officer of Penske Transportation Solutions, discusses Penske’s success in accessing connected truck data to create a valuable service built on aggregated data shared by customers, with Massimo Russo, BCG Henderson Institute Fellow researching the Internet of Things, data economy, and its impact on business. *** About the BCG Henderson Institute The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.