EPISODE · Jun 18, 2026 · 9 MIN
How Data Teams Are Pricing Internal Data Products
from The Data Business Podcast with Fexingo: Analytics, Data Infrastructure, and Information Products · host Fexingo
Episode 58 of The Data Business Podcast. Lucas and Luna dive into one of the trickiest problems in enterprise data: how to assign a price to internal data products. They explore the tension between cost-plus models and value-based pricing, using a real example from a European bank that tried both. Lucas breaks down the three main approaches — cost allocation, market proxy, and willingness-to-pay — and shares why the bank eventually landed on a hybrid model tied to compute consumption and business outcome metrics. Luna pushes back on whether internal pricing creates perverse incentives, like data teams hoarding high-value datasets. They also touch on the role of data product SLAs and chargeback systems. If you are building a data platform or running a data product team, this episode gives you a concrete framework to start pricing conversations with your stakeholders. #DataProducts #DataPricing #DataMonetization #InternalDataMarketplace #DataEconomy #DataPlatform #Chargeback #CostAllocation #ValueBasedPricing #DataProductManager #DataGovernance #DataStrategy #EnterpriseData #BusinessTechnology #Business #FexingoBusiness #BusinessPodcast #TheDataBusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Episode 58 of The Data Business Podcast. Lucas and Luna dive into one of the trickiest problems in enterprise data: how to assign a price to internal data products. They explore the tension between cost-plus models and value-based pricing, using a real example from a European bank that tried both. Lucas breaks down the three main approaches — cost allocation, market proxy, and willingness-to-pay — and shares why the bank eventually landed on a hybrid model tied to compute consumption and business outcome metrics. Luna pushes back on whether internal pricing creates perverse incentives, like data teams hoarding high-value datasets. They also touch on the role of data product SLAs and chargeback systems. If you are building a data platform or running a data product team, this episode gives you a concrete framework to start pricing conversations with your stakeholders. #DataProducts #DataPricing #DataMonetization #InternalDataMarketplace #DataEconomy #DataPlatform #Chargeback #CostAllocation #ValueBasedPricing #DataProductManager #DataGovernance #DataStrategy #EnterpriseData #BusinessTechnology #Business #FexingoBusiness #BusinessPodcast #TheDataBusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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How Data Teams Are Pricing Internal Data Products
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