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EPISODE · May 25, 2026 · 11 MIN

How Data Unions Give Individuals Bargaining Power

from The Data Business Podcast with Fexingo: Analytics, Data Infrastructure, and Information Products · host Fexingo

Lucas and Luna explore the rise of data unions — collective organizations that pool personal data to negotiate with tech giants. They examine the Swash union, which has aggregated browsing data from over 100,000 members to sell insights to ad platforms, and discuss the regulatory implications under GDPR and the EU Data Act. The episode drills into the economics of data as labor, comparing union bargaining to individual consent fatigue, and asks whether data unions can shift the power balance in the attention economy. Specific numbers include a 60% revenue share model and a projected $500 million market for personal data marketplaces by 2027. #DataUnions #PersonalData #DataEconomics #Swash #GDPR #EUDataAct #DataAsLabor #AttentionEconomy #DataBargaining #ConsentFatigue #TechRegulation #DataCollectives #Privacy #DataMarketplaces #BusinessAndTechnology #DataInfrastructure #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Episode metadata supplied by the publisher feed · Published May 25, 2026

What this episode covers

Lucas and Luna explore the rise of data unions — collective organizations that pool personal data to negotiate with tech giants. They examine the Swash union, which has aggregated browsing data from over 100,000 members to sell insights to ad platforms, and discuss the regulatory implications under GDPR and the EU Data Act. The episode drills into the economics of data as labor, comparing union bargaining to individual consent fatigue, and asks whether data unions can shift the power balance in the attention economy. Specific numbers include a 60% revenue share model and a projected $500 million market for personal data marketplaces by 2027. #DataUnions #PersonalData #DataEconomics #Swash #GDPR #EUDataAct #DataAsLabor #AttentionEconomy #DataBargaining #ConsentFatigue #TechRegulation #DataCollectives #Privacy #DataMarketplaces #BusinessAndTechnology #DataInfrastructure #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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How long is this episode of The Data Business Podcast with Fexingo: Analytics, Data Infrastructure, and Information Products?

This episode is 11 minutes long.

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This episode was published on May 25, 2026.

What is this episode about?

Lucas and Luna explore the rise of data unions — collective organizations that pool personal data to negotiate with tech giants. They examine the Swash union, which has aggregated browsing data from over 100,000 members to sell insights to ad...

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