EPISODE · Mar 3, 2026 · 32 MIN
How David Chae is Turning a Trailer into a National Matcha Brand | Dorm Room to Boardroom Episode 9
from Dorm Room to Boardroom Podcast · host Charlie Katsikaris and Spyro Drenis
In Episode 9 of Dorm Room to Boardroom, we sit down with David Chae to talk about how he built by:Chae into a growing matcha brand. We get into his early entrepreneurial background, what made him pivot from a fried chicken concept to doubling down on matcha, and what it took to invest $17K of his own money to bring the vision to life. David shares how selling out of a trailer turned into building real brand momentum, the role social media played in scaling awareness, and where he sees by:Chae expanding next. Great episode for anyone thinking about betting on themselves and building something from scratch.
What this episode covers
In Episode 9 of Dorm Room to Boardroom, we sit down with David Chae to talk about how he built by:Chae into a growing matcha brand. We get into his early entrepreneurial background, what made him pivot from a fried chicken concept to doubling down on matcha, and what it took to invest $17K of his own money to bring the vision to life. David shares how selling out of a trailer turned into building real brand momentum, the role social media played in scaling awareness, and where he sees by:Chae...
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How David Chae is Turning a Trailer into a National Matcha Brand | Dorm Room to Boardroom Episode 9
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