How David’s Bridal is Protecting Brides from Tariffs with CEO Kelly Cook

On this episode of Love Stories Radio, host Rachel Jo Silver, Founder of Love Stories TV and GM of Media for David’s Bridal, sits down with Kelly Cook, CEO of David’s Bridal, to unpack a topic that’s top of mind for everyone in the bridal industry: tariffs. Kelly pulls back the curtain on how David’s Bridal remains resilient in a changing global economy and continues to deliver stunning gowns and exceptional value to every bride, no matter what challenges arise behind the scenes. From a deep dive into their vertically integrated supply chain to the artistry behind every hand-sewn bead, this conversation reveals how David’s stays flexible, innovative, and unwaveringly committed to brides and boutique owners alike. Episode Highlights: • Tariff Resilience: How vertical integration protects brides from unexpected costs • Around the World: 36 production centers and expert artisans ensure quality and flexibility • Handcrafted Magic: Why David’s gowns are meticulously hand-beaded and custom-designed • Beyond Bridal: How category diversification fuels the brand’s growth and partnerships • Supporting Small Businesses: How David’s scale helps boutique owners thrive