How De La Calle’s Rebrand Aims to Capture New Customers

Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand.For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebranding Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Jul 16, 2024

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Serial entrepreneur Alex Matthews explains the strategy behind the rebranding process of his Mexican soda brand, De La Calle.

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How De La Calle’s Rebrand Aims to Capture New Customers

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