How De Soi Built a Brand in a Category No One Believed In

from Shopify Masters · host Scout Brisson, Serena Smith

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework.For more on De Soi and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework.

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How De Soi Built a Brand in a Category No One Believed In

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How long is this episode of Shopify Masters?

This episode is 48 minutes long.

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This episode was published on January 13, 2026.

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