How De Soi Built a Brand in a Category No One Believed In

from Shopify Masters · host Scout Brisson, Serena Smith

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework.For more on De Soi and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Jan 13, 2026

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Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework.

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How De Soi Built a Brand in a Category No One Believed In

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