How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring

from Let's Do Shots! · host Mad Over Marketing

Ever wondered why people almost exclusively pop the question with diamond rings? In this episode, we explore why diamond rings are by far the most popular engagement rings and the brilliant marketing campaign that made them so.

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This episode is 5 minutes long.

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This episode was published on September 27, 2021.

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