How Deeannah Seymour is Making a Taboo Topic Mainstream

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Deeannah Seymour, CEO and Co-Founder of pH-D Feminine Health. After 20 years in pharma, Seymour launched pH-D in 2014 to commercialize boric acid vaginal suppositories - a product that existed only through compounding pharmacies despite being frequently recommended by OB-GYNs. Within six months of launching on Amazon, the product became the bestseller in its category, driven by evangelical customer reviews and a healthcare professional marketing strategy that established pH-D as the #1 doctor-recommended brand. Today, pH-D operates across 55,000+ retail locations while maintaining its woman-owned certification and bootstrapped status. Topics Discussed: Transitioning from healthcare professional marketing to mainstream retail expansion Navigating regulatory restrictions and advertising censorship in feminine health Building a problem-solution brand in an underfunded category Scaling from Amazon to 55,000+ retail locations without outside funding Creating safe spaces for stigmatized health conversations Maintaining woman-owned certification as a competitive advantage Developing clinical studies and IP acquisition strategy