How Defining The Right Metrics And Target Market Will Help Grow Your Business With Lisa Parziale [Episode 18]

Although money is one of the main driving factors of business building, your world must never revolve around just that. Delving into this intricate and sometimes complicated task with Doug C. Brown is Lisa Parziale, Co-Founder of Portside Marketing LLC. She shares the entrepreneurship lessons she gathered after leaving the busy corporate world. Lisa explains the many other metrics aside from financial every business must monitor to experience actual growth and gain employee satisfaction. She also talks about finding your ideal client through focus groups and why there is no such thing as a bad customer.