How Delilah Dee Built a Six-Figure Side Hustle Throwing Parties

She built a women-only party empire that makes six figures as a side hustle, got herself onto the team that created the Bad Bunny Super Bowl halftime show field team through sheer hustle and genuine relationships, and did it all while juggling a corporate job and navigating a health diagnosis doctors ignored for years. Delilah Dee is back on Yo Quiero Dinero this week and she brought EVERYTHING. We're talking real revenue numbers for her event planning business, the Bad Bunny behind-the-scenes tea, fibroids and fighting for your health as a Black or brown woman, and the financial literacy lesson she wishes someone had taught her earlier.WE GET INTO:00:29 – What is Jefatona? The elevator pitch03:02 – Growing up with a hustle mentality (shoutout to mom)05:27 – How she got hired at iHeart with no corporate background08:00 – Getting furloughed during COVID and pivoting to virtual events11:11 – Launching Jefatona & selling out a club in 24 hours11:32 – Revenue breakdown: how parties actually pay16:09 – Multiple income streams + negotiating Fridays off17:15 – The real numbers: $60K year one, six figures by year two24:12 – Walking away from the startup that didn't align29:54 – How she got onto the Bad Bunny Super Bowl field team37:32 – Behind the scenes of halftime show production43:00 – The dress rehearsal that made her cry48:07 – The fibroid diagnosis and advocating for your health54:43 – What she wishes she knew: financial literacy56:10 – Where to find Delilah + JefatonaKEY TAKEAWAYS: You don't need the perfect resume to get into the room,  you need to know your value and be able to speak to it with confidence. \Referrals are the most underrated growth strategy in business. Do great work, treat people right, and let the recommendations do the marketing for you.You can make real money in the events business — but you need to understand how the money actually flows.Walking away from money that doesn't align with your values is one of the hardest and most necessary things you'll do as an entrepreneur. Getting onto the Bad Bunny Super Bowl halftime show field team wasn't luck but years of genuine relationship-building paying off at exactly the right moment.Financial literacy isn't just for people who already have money, it's especially critical when the money starts flowing in. If you're building something real, get financially literate before the money arrives, not after.Black and brown women are disproportionately affected by fibroids and disproportionately dismissed when they report symptoms. If something feels off in your body, advocate for yourself. CONNECT WITH DELILAH:Jefatona Instagram TAKE THE NEXT STEP:Yo Quiero Dinero Private MembershipRead my book, Financially Lit!Leave me a voicemailThis episode of Yo Quiero Dinero was produced by Heart Centered Podcasting. Hosted on Acast. See acast.com/privacy for more information.