How Design Decisions Add (or Destroy) Property Value

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with architect John Umbanhowar to uncover what most realtors and developers get wrong about design—and why that’s costing them real money. We talk about how great architecture isn't just aesthetic; it’s strategic, and it can significantly increase property value when done right. John shares how to vet design professionals, what to look for during due diligence, and how to navigate tricky permitting challenges that can derail a deal. We also dig into the misunderstood dynamics between realtors, clients, and architects—plus how to position yourself as the connector who adds real value. Whether you're flipping, representing, or developing, this conversation will give you sharper tools to make smarter, more profitable decisions. Follow John on Instagram! https://www.instagram.com/huumarchitects/ More of John's work: https://huum.com/fire-resilient-architecture-for-california-homeowners/ https://huum.com/wp-content/uploads/2025/04/250401_huumfireresilience.pdf Timestamps 00:00:00 Intro 00:01:44 Path to Design 00:04:22 Clients & Realtors 00:07:07 Scope of Work 00:08:31 Permit Hurdles 00:12:53 Realtor Value 00:16:16 Due Diligence 00:20:24 Picking Architects 00:26:17 Design Ethos 00:29:27 Space & Feel 00:33:42 Vetting Pros 00:36:46 Fees & Value 00:44:05 ROI on Design 00:51:34 Climate Ready 00:57:34 F1RE Round