EPISODE · May 11, 2021 · 12 MIN
How Designers and Content Marketers Can Work Together
from Content and Conversation: Organic Growth Insights from Siege Media · host Caroline Gilbert, Siege Media, Leslie Leck, Alex Heinz
Show Notes:00:28: Training content marketers to communicate with creatives1:45: Creating a Pinterest board to assemble inspiration2:29: Training designers to communicate with marketers4:05: How much time to give a designer to understand the content?5:16: Ideal method of giving designer direction6:51: Is there such thing as too much design direction?7:38: How to feel comfortable giving creative feedback as a non-creative10:15: How to build an “eye for design”Show Links:Follow Leslie on DribbbleFollow Alex on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
What does it mean to have an “eye for design?” Can you train that or is it gut instinct? For many content marketers, you’re collaborating with a creative (either a graphic designer, photographer, illustrator or more). Knowing the appropriate lingo and giving design feedback is critical to ensure a smooth project. This week Caroline is joined by Director of Content Strategy Alex Heinz and Lead Art Director Leslie Leck to discuss how we encourage collaboration between our content marketing and content creation departments.
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How Designers and Content Marketers Can Work Together
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