How Developer Marketing Works on the Blockchain

An episode of the Making Sense of Crypto podcast, hosted by Mark Lurie, titled "How Developer Marketing Works on the Blockchain" was published on December 14, 2022 and runs 35 minutes.

December 14, 2022 ·35m · Making Sense of Crypto

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Summary

In this episode, we’re joined by Chainlink Labs’ Chief Ecosystem Growth Officer, Adelyn Zhou. Adelyn helps demystify developer marketing and advises on how projects can grow their ecosystems and attract developers, and other parts of the Web3 stack, to their communities. Along the way, we discuss what defines an ecosystem, the best metrics for judging an ecosystem's health, and projects with particularly impressive developer ecosystems + why.

Episode Description

In this episode, we’re joined by Chainlink Labs’ Chief Ecosystem Growth Officer, Adelyn Zhou. Adelyn helps demystify developer marketing and advises on how projects can grow their ecosystems and attract developers, and other parts of the Web3 stack, to their communities. Along the way, we discuss what defines an ecosystem, the best metrics for judging an ecosystem's health, and projects with particularly impressive developer ecosystems + why.

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