EPISODE · Nov 29, 2021 · 34 MIN
How developing a breakaway brand helped Gina Bianchini secure $67 million in funding for Mighty Networks
from How to Win podcast with Peep Laja · host Peep Laja
Key Points:Gina talks about how Mighty Networks adapted when their early customers were enterprise, rather than the SMBs or creators they were trying to attract (01.20)I give my thoughts on adapting to changing opportunities, and growth mindset (03:01)Gina talks about how they transitioned to their ideal customer base over time (05:00)Gina discusses how Mighty Networks specifically avoided competing with major social platforms by niching down and combining e-learning and community building tools (08:06)I give my thoughts on the value of having a voice and opinions as a brand (11:13)Gina talks about how they improve the product by rolling in requested features which fit their long-term brand strategy (12:45)Gina reveals how they have grown - and retained revenue - by building a flywheel of users joining a customer network, and then forming networks of their own (15:11)Gina reveals that their main inbound traffic comes from Google searches for website builders, not 'social media' or 'community' (16:34)We discuss how to avoid communities becoming ghost towns, keeping engagement high, and the value of a feeling of exclusivity, with additional thoughts from former Lattice VP of marketing, Alex Grech (17:57)I give my thoughts on forming breakaway brands which do things differently to create space in a crowded market (23:11)Gina discusses their B2B2C business model, and always doing the best for their customers, so they can give their customers in turn the best experience (24:27)I give my thoughts on being brand-first as a long-term competitive advantage (26:48)Gina talks about encouraging competition in the space to help build awareness among potential customers (28:54)Wrap up (32:25)Mentioned:NingDriftGongRefine LabsHubspotBasecampLatticeIkeaMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Embed this episode
What this episode covers
Gina Bianchini, Founder & CEO of Mighty Networks, a community-building tool, explains how they have grown to a team of more than 70 with an impressive funding raise. Gina discusses how Mighty Networks gives brands and creators a social space with no restrictions, and develops its product based on the needs of their customers. She explains that Mighty Networks isn't just competing with traditional social media by niching-down, but is taking on traditional website builders with features and user engagement they can't hope to match.
Ready to play
How developing a breakaway brand helped Gina Bianchini secure $67 million in funding for Mighty Networks
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.