EPISODE · Aug 23, 2021 · 18 MIN
How Devin Bramhall helped Animalz scale from $1m to $16m ARR... by doing the unscalable
from How to Win podcast with Peep Laja · host Peep Laja
Listen and learn:Animalz's two biggest pain points (2:02)How the Animalz team found a vision for the future (3:10)The biggest strategic bet that Animalz placed (3:56)One of the hardest things to do in business (4:48)How Animalz elevated the perception of their brand (5:48)My thoughts on the power of market penetration (6:05)What I call "The Kim Kardashian Strategy" (8:50)What Devin's mentor taught her about using leverage (10:42)How doing the unscalable helped Animalz scale (12:54)My thoughts on doubling-down on your key differentiators (13:21)Animalz's strategy for the next 3-5 years (15:37)Mentioned:Animalz's BlogHubspot's BlogMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
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What this episode covers
Devin Bramhall, CEO at content marketing beasts, Animalz. We hear about the unique challenges of scaling a people business, learn some unusual strategies for growth, and hear a different take on thought leadership. I weigh in on the power of market penetration, doubling down on your key differentiators, and what I call "The Kim Kardashian Strategy".
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How Devin Bramhall helped Animalz scale from $1m to $16m ARR... by doing the unscalable
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