How did anime get so popular overseas, when Japanese companies did not care?

from Unpacking Japan · host Produced by ZenStudio

Meet Roland Kelts, an author known for his book Japanamerica: How Japanese Pop Culture Has Invaded the U.S. He sits down to talk to us about the anime industry and the spread of Japanese pop culture overseas, as well as his work on the upcoming documentary Tezuka: God of Manga.--0:00 Intro0:50 Meet Roland4:29 Building a stronger connection to Japan8:55 Joining the JET Programme to write about Japan15:20 Living alone in Japan24:04 Leaving Japan to build a career29:43 Writing Japanamerica36:40 Studying Tezuka and anime40:22 How otaku brought anime overseas45:34 The 4Kids incident47:49 Has the anime industry changed over 20 years?55:58 The Tezuka documentary1:00:14 Why Tezuka was so influential1:03:27 How Tezuka came to be1:06:44 Challenges of producing a documentary1:11:08 Looking back1:21:39 The power of pop culture1:26:03 The world viewed from Japan--Follow Roland:https://www.instagram.com/rolandkelts/https://x.com/rolandkeltshttps://www.japanamericabook.com/Follow us:https://unpacking.jp/https://www.instagram.com/unpacking_japanhttps://www.tiktok.com/@unpackingjapanhttps://www.facebook.com/unpackingjapanhttps://www.youtube.com/@unpackingjapanshortshttps://www.x.com/unpacking_japanhttps://creators.spotify.com/pod/profile/unpackingjapanSubscribe for more in-depth discussions about life in Japan! Interested in working at a global e-commerce company in Osaka? Our parent company ZenGroup is hiring! To learn more, check out https://careers.zen.group/en/