How did artists who have had long, successful careers make it happen? Keith Jopling asked them and crunched the data – and here's what he found out

Music Ally Focus Ep. 98: This episode is for anyone interested in building a long, sustainable career as a musician. We're joined by Keith Jopling, of the Art of Longevity podcast, in which he talks to notable musicians - like, for instance Suzanne Vega, Nile Rodgers, Gary Numan and Norah Jones – about their careers in music and how they kept them going for so long. We ask him what he’s learned, what patterns there are in long-term success, and how you can use this information. Keith Jopling has also just published a white paper called “Crossing the Rubicon” (link below), which charts the careers of many of the artists he's spoken to, and attempts to find out if there is a common artist career paths, how important big hits are, and whether classic albums still exist - or are even important? Keith breaks down a few different career examples, including that of Norah Jones, Suede, Teenage Fanclub, Suzanne Vega, and more – and gives us the big, actionable takeaways for you to use in your own work. The Art of Longevity podcast: songsommelier.com Download "Crossing The Rubicon" here: songsommelier.com/crossing-the-rubicon Most pancakes filled in one minute ------ 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo 🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb