How did I end up here? Skye Ferguson

In this episode we meet the ever joyful Skye Ferguson. Skye is a PR Trainer on a solo mission to demystify the media for the masses, lift the lid on what journalists really want, and expose the PR industry's best kept secrets.  Over the last 10 years Skye has worked with big brands all across the world to land them front pages, exclusive interviews and coveted profile pieces. But along the way she’s seen smaller brands and new businesses struggle to bag the media attention they deserve.   This is why she’s shaking up the PR industry to help point the mic in your direction, empowering you to take control of your relationships with the press and shine a light on your business – regardless of size or stage.