How Did the Macy’s Thanksgiving Day Parade Get Started

The Macy’s Thanksgiving Day Parade is an iconic American tradition. But, why did Macy’s decide to start the annual tradition? And how did the balloons get added? This is the story of a business’s gamble, an elaborate prank, and a well thought out marketing plan.  Jingle Bells by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100187 Artist: http://incompetech.com/