How Digital-First Studios Are Rewriting the Rules | Live from TellyCast Digital Content Forum 2025

Factual isn’t standing still - and this panel proves it. Recorded live at the TellyCast Digital Content Forum, this conversation digs into how the factual genre is being rebuilt for a digital-first world. Lucy Smith hosts a sharp, unsentimental discussion with Gerrit Kemming (Quintus Studios), Marvyn Benoit (Baker’s Dozen Studios) and Jamie McDonald (After Party Studios) about who really owns value in today’s market: the audience-holders or the IP-holders.They unpack how social video has reshaped commissioning logic, why audience ownership is now the most powerful currency in factual, and how creators are becoming new-age broadcasters. The panel gets into hybrid funding models, co-ownership of IP, rapid-cycle development, YouTube economics, CPM realities, danger-led factual, testing formats on social platforms, and the rise of patchwork financing. This is a clear-eyed look at the future: faster turnarounds, collaborative models, creator-talent partnerships, and a factual economy where anyone with audience can commission.If you want to understand where factual formats are heading - and how digital-first production companies are finding new routes to money, scale and global reach - this session is required listening.Visit Tubular Labs Sign up for The Drop newsletterSupport the showEnrol on the TellyCast Digital BootcampBuy tickets for the Digital Content ForumSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok