How Digital Health Apps Are Getting Prescribed Like Drugs

Prescription digital therapeutics (PDTs) are a new category of software that doctors can prescribe to treat conditions from ADHD to substance use disorder. In this episode, Lucas and Luna explore how companies like Akili Interactive and Pear Therapeutics have navigated FDA clearance, insurance reimbursement, and the tricky transition from app store to pharmacy counter. They break down the numbers behind Akili's EndeavorRx — the first FDA-authorized video game for ADHD — and examine why the path from pilot to prescription remains steep. Along the way, they discuss the role of real-world evidence, the challenges of scaling beyond single indications, and what it means for a product to be 'prescribed' in an era when anyone can download a health app. A focused look at where digital therapeutics stand as of mid-2026. #DigitalTherapeutics #PrescriptionDigitalTherapeutics #AkiliInteractive #PearTherapeutics #EndeavorRx #FDA #ADHD #SubstanceUseDisorder #RealWorldEvidence #Reimbursement #HealthcareInnovation #HealthTech #DigitalHealth #Business #Technology #FexingoBusiness #BusinessPodcast #TheDigitalHealthPodcast Keep every episode free: buymeacoffee.com/fexingo