EPISODE · Dec 18, 2025 · 34 MIN
How Digital PR + Automation Build Brands That Convert (feat. Mady Lanni of Manychat)
from The Brandinc PR Podcast · host Brandi Sims
What happens when PR meets automation? In this episode, Brandi Sims sits down with Mady Lanni, PR Lead at Manychat — the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed.From her digital PR roots to building reactive media teams that actually land coverage, Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion.🎯 In this episode:How PR and SEO work together to skyrocket brand visibilityThe secret to newsjacking without forcing a viral momentUsing automation to scale relationships (not replace them)Building a PR team that’s data-driven and creativeWhether you’re a comms pro, founder, or marketer tired of “PR fluff,” this episode is your playbook for smarter, faster, measurable storytelling.📍 Recorded in Austin, TX🎙️ Hosted by Brandi Sims, Founder of Brandinc PR🔗 Watch on YouTube: youtube.com/@brandincpr🎧 Listen everywhere: Apple Podcasts | SpotifyRESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media Right Here.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What this episode covers
What happens when PR meets automation? In this episode, Brandi Sims sits down with Mady Lanni, PR Lead at Manychat — the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed.From her digital PR roots to building reactive media teams that actually land coverage, Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion.🎯 In this episode:How PR and SEO work together to skyrocket brand visibilityThe secret to newsjacking without forcing a viral momentUsing automation to scale relationships (not replace them)Building a PR team that’s data-driven and creativeWhether you’re a comms pro, founder, or marketer tired of “PR fluff,” this episode is your playbook for smarter, faster, measurable storytelling.📍 Recorded in Austin, TX🎙️ Hosted by Brandi Sims, Founder of Brandinc PR🔗 Watch on YouTube: youtube.com/@brandincpr🎧 Listen everywhere: Apple Podcasts | SpotifyRESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media Right Here.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
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How Digital PR + Automation Build Brands That Convert (feat. Mady Lanni of Manychat)
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