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How digital will change advertising. Again.

Episode 4 of the The Idea podcast, hosted by Nick Moore, titled "How digital will change advertising. Again." was published on August 13, 2020 and runs 19 minutes.

August 13, 2020 ·19m · The Idea

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Nick is joined by Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, and Michael Yavonditte, CEO, Yieldmo to explore where digital advertising and marketing is now, and where it is going next. The current state is complex, and in places messy. The next chapter may involve going back to the future in order to deliver positive change. The result promises to be creative digital marketing that people actually welcome.

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