The Idea
BookmarkNick Moore
The Idea is a business podcast hosted by Nick Moore. It has 11 episodes, with the latest published August 2020.
The Idea explores how the worlds of advertising and marketing shape our lives. We talk to industry leading strategists and creatives to get an insider view of the world's leading brands. Going topic by topic, we explore how commercial creative thinking is done, how it is changing and how it affects all of us. We dive into the big ideas at the heart of successful brands and discuss how they can change our view of the world.
business ·en ·11 episodes
How digital will change advertising. Again.
How advertising will recover from Covid19
What's the prognosis for healthcare marketing?
Covid19. What's changed? What's next?
How to sell - and buy - ideas
Diversity is a talent issue
Have Award Shows jumped the shark?
What happened to briefing?
Who needs Creative Directors?
Have Ideas Changed?
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