How Dirty Dough Changed Cookie Franchising | Bennett Maxwell's Journey

In this episode of the Round Two podcast, host Nikki Corbett interviews Bennett Maxwell, chairman of Dirty Dough, a cookie franchise that has rapidly expanded across the United States. They discuss Bennett's journey into franchising, the innovative business model of centralized cookie production, and the emotional connections people have with food. Bennett shares insights on the importance of having an advisory board, the challenges of scaling a franchise, and his personal health journey. The conversation highlights the significance of emotional goals in entrepreneurship and the evolving cookie market. Guest social: 🌐 https://dirtydoughcookies.com/ https://www.linkedin.com/in/bennett-maxwell-703717126/ Want to be on the show? email: [email protected] Stay Connected With Me! YouTube: https://www.youtube.com/@roundtwopodcast/?sub_confirmation=1 Instagram: https://www.instagram.com/roundtwopodcast/ X: https://x.com/roundtwopodcast Linkedin: https://www.linkedin.com/in/nikkicorbett23/ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/abbynoise/mood-of-summer License code: OP8GIHKKW4778AIM Come check out my new podcast, The Scarlet Edit! Instagram: @thescarlet.edit YouTube: @thescarletedit Available to listen on Apple, Spotify & Amazon ============================= ✅ Round Two Podcast is officially on hiatus. Please feel free to enjoy all of the episodes, as they were a joy to create and are full of inspiration, knowledge and wonderful stories. Thank you for being a loyal listener of Round Two - it has been the most special adventure and I have loved every minute of it. Nikki For collaboration and business inquiries, 📩 email: [email protected]