How Disney Got It’s Magic Back

Today’s episode is about making magic – or rather, how to get the magic back when it’s been lost. Every organization and institution goes through periods when it loses the “magic” that made it great in the first place. Dave and Carly dive deep into a dark period in one of the most famous companies in the world – Disney. The duo dives into the lessons that leaders can apply from a time when Disney rediscovered and restored its focus on its core driver. Topics Include The surprising power in answering the question “what business are you in?” The concept of a Core Driver in mission and in leadership to power an organization’s health and vitality. Disney CEO Bob Iger’s realization that the company had lost its magic. How Disney got its magic back by charting a new path into the future. We hope you enjoy our conversation! Article: How Disney Got its Magic Back ✨ https://www.imago.consulting/articles/how-disney-got-its-magic-back Season Four of the Purpose & Profit Podcast is brought to you by: IMAGO CONSULTING Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport. VIRTUOUS Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist. MASTERWORKS At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.